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View Notes - 56_Louis Vuitton from NIT 703 at Department Of Management Studies. Specifically, Louis Vuitton targets women aged 18-54 with high annual incomes of $75,000 plus, constituting high disposable income. Louis Vuitton uses demographic targeting strategy to target their customers. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. The shops we visited were “Louis Vuitton, Pacific Place” and “Chanel, Pacific place”. Moët Hennessy Louis Vuitton, more commonly referred to as LVMH Group, is a French luxury goods conglomerate. Customer analysis in the Marketing strategy of Louis Vuitton – Louis Vuitton is the manufacturer and distributor of the luxury goods able to attract customers in the age group of 20-45 years. Tie-ups with leading hotel chains, fashion houses, lifestyle events etc can boost business for Louis Vuitton. Psychographic segmentation The brand came into existence in 1854 and since then has been a leading lifestyle brand (Tak, 2015). Louis Vuitton can engage customers online and increase business through ecommerce platforms. Louis Vuitton was able to innovate not only material, but also designs making it difficult for competitors to copy, and allowing Vuitton to thrive. Target Market LV uses demographic targeting strategy to target their customers Both men and women Age: ranging from Expansion of the brand into emerging economies targeting rich people with affluent lifestyles. The 2013 Louis Vuitton Cup will mark the 30th anniversary of this esteemed event; a yachting competition sponsored by Louis Vuitton, in which the winner advances to the America’s Cup. Louis Vuitton bag is not only functional in containing things as a bag itself but also help people feel confident and valued since Louis Vuitton is a luxury and fashionable brand. Customers of LV are more inclined to superior design, perfection and art. All of our Louis Vuitton stores offer repairs, and our staff would be delighted to assist you with an assessment. 4. This sponsored event caters to the extremely wealthy, who are traditionally loyal Louis Vuitton customers. Louis Vuitton utilizes demographic targeting to target its clients, both males and females of different ages. However, if you are unable to take your item to one of our stores, please email our Care Services Team directly at usacareservice@contact.louisvuitton.com with your repair inquiries. The financial crisis going on would not disturb world’s luxury brands as the luxury goods consumers are well-positioned enough that they just are not at risk to face such factors. Louis Vuitton is the world's most valuable luxury brand and is a division of LVMH. Top customers look for excellent craftsmanship, the use of high-end materials and an excellent buying experience, which Louis Vuitton can easily achieve selling strictly artesian labor goods. Demographic segmentation Louis Vuitton segments the market demographically based on age, sex, and disposable income. Summary of experience: Louis Vuitton. 3. Louis Vuitton is a leading lifestyle products brand specializing in bags, shoes and travel accessories. Engage customers online and increase business through ecommerce platforms, sex, disposable... Specifically, Louis Vuitton is the world 's most valuable luxury brand and is a division of LVMH and business..., is a division of LVMH goods, handbags, trunks, shoes, watches, jewelry and accessories targeting... Been a leading lifestyle brand ( Tak, 2015 ) males and females of different ages valuable luxury brand is! Is a French luxury goods conglomerate and disposable income specifically, Louis Vuitton targets aged! 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