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Lastly, you will also learn how to create a media kit and how to really sell yourself to a bran If you’re thinking, “easier said than done, Julie” … bear with me for a sec. In addition, you should know exactly who to apply to. Nevertheless, with all that said, keep your style as well. Own your influence. The beauty of being an influencer is that it’s not always about the numbers. If you strive to position yourself as an expert or become an influencer within your niche, self-branding can help increase your reputation as a leader. Now that you’ve narrowed down your genre of influencer, pick around six accounts to start with and learn more about each one. In addition, it is beneficial for your mental endurance. To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. What is more, someone very intelligent once told that “no” now can mean “yes” later. If you aren’t sure what type of deliverables you can pitch to a brand, here is an entire list of ideas you can pull from. Here’s the four-step pitch that our clients swear by: Start with how you found them. I am Grace Ferragni but people know me as @ladybella. Here are 3 cogent reasons: Applying to a particular brand and explaining how a mutual collaboration can be beneficial, you demonstrate your devotion and loyalty to the brand by default. Introduce yourself. How to Craft an Influencer Email Pitch (+ Templates), To show your genuine interest in this very brand. But, it starts … And in her bio, she tells her story of how she moved to Germany to explore Europe leaving everything behind. There is an indispensable skill every blogger shouldn’t stop honing: crafting successful pitches. If you believe yourself to be an Instagram influencer, you may wonder how you could earn money from your online social activities. I am a lifestyle influencer and a mommy blogger. Let’s collaborate and you will see for yourself!” Doing this you direct the searchlight to yourself, and it is illuminating you in the most favorable light possible. There is no doubt that brevity is definitely the soul of wit in this case. Even if you do not have enough experience at your disposal, there is no need to publicly acknowledge it. My audience adores such formats, therefore, there is no doubt that this content would get a high response. As a newbie blogger based in Florida, I know I still have a lot to learn. A micro-influencer is someone who has anywhere between 1,000 to 100,000 followers. May 25, 2020 - For influencers & bloggers who want to make a real business pitching is vital. I know this sounds scary, and I don’t blame you for being nervous! It would be a super cool idea if we collaborate, and provide them with a discount to your spa and wellness center through me. There is something far bigger and better than influencer marketing and that is becoming the influencer. Brands highly appreciate when influencers share their ideas before they are chosen for a project. At the moment, I am making a schedule for the next month and would love to allocate sufficient time for your brand if we agree on collaboration. Nothing can be effective in the long run like a pleasant conversation. You’ll need to nail your outreach strategy to convince influencers to work with you. That’s your trump card. This is what I advocate for in my blog. Have a look! Let’s get started! So, it is important to choose something you’re passionate about and will enjoy spending your time on. If you don’t want to risk your career, please, be honest. You may have seen in our beginner’s guide that there are different levels of influencer, with the micro and nano influencers becoming increasingly popular due to their relatability. Basically, a media kit should not be very long. However, it’s more important to explain how they will be useful for a particular brand/influencer marketing campaign. Tell them exactly why you love them. As you can imagine, when it comes to securing an influencer for a marketing campaign, or even just for added exposure, it can be difficult to stand out from the numerous other pitches they are receiving. How to Become an Influencer in 5 Easy Steps | Naturally Madisen The results of my collabs as an affiliate are also included. There are plenty of amazing ones! Yes, brands are waking up everyday to the overwhelming power of online influence, and are more and more clambering over themselves to grab a piece of the action. I’ve just told you that your previous collaborations and partnerships should be featured in the media kit. Influencer marketing has taken a solid place in the list of promotional tools. Elaborate a tone of voice, particular headings, your own hashtags, and, of course, a uniform style of your account. If you’ve put all the work into the pitch it can be difficult to accept but sending more emails will only deter them more from ever working with you in the future. I agree that this is not rocket science. Write that you’re ready to communicate in person or answer all the questions that would probably pop up. Actions. In addition to the tips above, I’ve also prepared a pleasant bonus for you: drafted up influencer email pitches as illustrative examples. Believe me, picking an individual approach, you can’t go wrong. I can give a lot of examples that call everyone to be honest just to convey the message to you. It would be cool if you provide an opportunity for a brand representative to see who you have already worked with, and see prime examples of your collabs right away. If your pitch gets lots amongst the many DM’s a popular influencer receives every day, you may have missed your chance. Although you may feel like you want to reach everyone, specific targeting will have a better chance of landing the influencer, then let the power of social media do its work. Board AENK Subscription After all, through trial and error, ignores or refusals, you will learn how to pitch like a pro. A recipient should understand at once what you’re going to tell about and what to expect from your email. It is most likely that celebrities do not reach out to brands to get deals. However, if you do work with them, they will offer a much higher rate of exposure and could be extremely useful in a ‘follow for prize’ style competition. Influencer marketer, content specialist & former co-founder with 10+ years experience developing marketing strategies for Fortune 500 companies, Shopify e-commerce, VC-backed start-ups and industry professionals. Personal branding is about taking responsibility over how you present yourself. 5. Your influencer needs to make as little effort as possible when assessing the opportunity. If you’re interested in working together, please let me know asap. Poor Elle Darby. My mission as an influencer is to convey an important message to each woman who comes into contact with my blog that runs as follows “Be yourself whatever you feel it is”. In fact, the industry will be worth up to $15 billion by 2022.This means that more and more companies are investing in influencer marketing because they recognize its power. I would suggest in this instance sending a short direct message or perhaps sending a tweet (thought this will be seen publicly) or, if available on their social platforms, a good old-fashioned phone call might do the trick. Though typically both parties will reap rewards from the right collaboration, it is the company who has the most to gain so try to remain unbiased in your approach. However, you can’t expect to get anything if you don’t ask for it. Discover my exact email pitch formula, writing examples, and influencer insider tips on how to get a response from your dream brand. You will find attached my up-to-date media kit with relevant stats, previous collaborations, and other necessary info. At this stage, a brand representative sees a person who has volunteered to help his brand grow. One or two pages is enough. Macro influencers on the other hand may be more difficult (and possibly more expensive) to snag. Now that you understand the type of influencer you are looking for, you may even go for a mish mash of all levels, it is time to do some research. However, the way you pitch yourself makes a huge difference. Those who have never done this before think that there is nothing difficult in pitching yourself to brands. You may think it is obvious, but you would be surprised how often influencers will receive a copy and pasted pitch – Hi (insert name here). Make Your Pitch. I would love to showcase some of your new items from “Be free” on Instagram and/or YouTube. It’s worth including those channels where you would like to produce content for a chosen brand. A brand rep could be on vacation or just overwhelmed with job assignments. In addition to the tips above, I’ve also prepared a pleasant bonus for you: drafted up influencer email pitches as illustrative examples. So, you have a blog now. Meanwhile, there is another side of the coin when you are just starting or do not have massive popularity yet. You can write blog posts, you can make tiktok vidoes, or you can create photos. Isn’t it a weighty argument? The tool will save you time and provide you with all analytics needed. Since you’re positioning yourself as a social influencer, your account should already align with everything that you’re saying in your pitch. As far as I know, your brand comes out in favour of the same. I shall be honest with you. I do not know how it works but I definitely know how it feels when you read such a nice email. Briefly, those who take steps themselves instead of waiting around, achieve much more, and, therefore, are more satisfied with life! Is this something you’d be interested in? ... Mattie now teaches other women how to create profitable influencer businesses and pitch brands with confidence. Your legendary lipstick “Bliss” was on me when I got my engagement proposal as well as when I was getting married. If you have studied social networks of the brand, then most likely you understand its tone of voice. Business and Mindset Coach For Digital Entrepreneurs . A lot can be conveyed through the text, including emotions. I am a beauty influencer, running a YouTube channel, and a blog on Instagram. Your email should really only include a link to one thing: your social media profile. There is no need to copy-paste the info from your Media Kit. Having done this, you save a brand rep’s time, eliminating the need to search for the links in the kit. I feel it would work out perfectly! 3. Courses Pitch It Perfect The Influencer Academy Mastermind Podcast About About Julie Media Contact Learn From ME. That’s true. All you need is to get started, and then you’ll get a taste for it. Please note: your stats are likely to interest a brand representative more than something else at the stage of acquaintance. They focus on a specific niche or area and generally viewed as an expert in their industry or specialist on a specific topic. The contents of your email pitch matter. How to pitch yourself as an influencer to brands [+Templates] It’s also necessary to tell what niche you represent so that a brand rep gets an idea about you straight away. You have to put yourself out there and ask. Your Instagram page, website as well as other social networks should be polished until they sparkle. It may be that they’ve not had time to check their emails or have been away. It is a great idea to pitch with ideas prepared. Read this quick guide - along with examples and extra tips - to learn how to pitch companies for sponsorship and advertising on your blog and social media channels. What is more, long before you start self-promotion, you should decide on a niche you’re going to develop in to prevent yourself from scattering. Brands are constantly on the lookout for influencers who resonate with their product and have a community of highly engaged followers. Make sure that your email does not look like a text without any purpose. Get inspired and craft such an email pitch so that I answer that this is yours when I’m asked “What is the perfect pitch email example?”. Respect it. Our advice would be, if they don’t respond it’s best not to follow up. Although finding brand collaborations can be hard because of your audience size, entering an influencer network and learning how to pitch yourself can be a perfect. You should also have some level of expertise in the field to be able to establish yourself as an influencer. I am sure you’re quite creative and talented that will be able to craft a fantastic email sample yourself at ease. Influencer email pitch templates. Use Your Influence: Pitching Yourself to Brands The current rhetoric around influencer marketing can often paint the influencer in a somewhat heroic light, and place influence itself on a pedestal. This is an indispensable thing for any influencer to have at his disposal. We will send the samples tomorrow and require the video review by (date). I’ve recently brought up the subject of spa procedures and almost 75% of my female followers picked up on it. 5 I pitch my arguments at people's heads rather than their hearts. This is the most common type of influencer. Insincerity is always felt, causing distrust and vigilance towards a person. If you sound like you’re asking for a freebie you’re not gonna get the collaborations you want. How to pitch yourself to brands Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into … In addition, anyone who has the slightest idea of how to become an influencer will tell you the importance of creating genuine content that appeals to your audience. As I’ve grown up in the influencer world, I realized that there are so many ways you can create a brand collaboration. There is no need to lavish praise on yourself when you are pitching. Do you want all of the tips and tricks on how to become a Social Media Influencer? I am Claudia Silverstone, a fashion/lifestyle influencer who has been running a blog for 5 years already. Are you looking for more followers? A positive out of all of this is that pitching to brands, companies, agencies and PRs is obviously a topic that needs to be spoken about, in an informative and transparent way. This rule applies especially for the macro influencers, however, for the micro or nano influencers it may be worth following up via a different medium. A brand rep wants to how you can be helpful in achieving the goals rather than what a perfect diamond you’re. Keep your ‘pitch’ as clear and concise as you can. A nano-influencer is anyone with a following between 500-1,000. Stats that show you’re the real deal. What is a nano-influencer. However, I am working on that. Increased sales? Just choose the most significant ones, and I emphasize, only relevant ones, to show your professional value. It’s worth enumerating your advantages and skills. Template Ask influencer to promote your product Template Ask an influencer to become a brand ambassador Template Partner with a complimentary company Template Ask to advertise on a website Template Ask influencer to host a … Some social networks make things easy – there is a clear-cut advertising system on YouTube where Google and many YouTubers share advertising receipts. For your reference, I am an affiliate for several brands at the moment: [a brand name],[a brand name], [a brand name]. Besides, add one or two in the body of your letter as well. In a word, when you are an opinion leader with a good reputation and a responsive audience, you can safely count on a regular job. It is the first thing that can grab attention and make an addressee open your email. ... whether it’s a response to an incoming pitch or you’re sending out a pitch to a potential partner yourself. Just extract the key points and briefly narrate them. Affiliate programs are one of the ways most influencers seek to ‘collaborate’ with businesses and companies anyway, and in this way both sides of the party are promised continuous benefits and no expectations. You just need to write an email, send it, follow up, and collaboration is in your pocket. The Beginner’s Guide to Influencer Marketing. The simpler and more straightforward the task, with obvious value exchange, the higher probability of success. Part of becoming a successful influencer is cultivating the ability to pitch yourself to brands you want to work with. We analyze in detail what examples you will see in the report of different types of accounts. They are a part of learning and growing. This pitch email template is specifically structured to introduce an influencer to your affiliate program pitch. Showcase your capabilities “in action” and thus improve your chances to win a place in the sun. Link back to your site. This might sound a little harsh but everything that you plan to get from this collaboration interests only one person in the world: you! 1. Learn how to pitch yourself and present your followers, demographic, and ideas about what you would post. You can have a look here [insert a link]. As far as you understand, I am, and so does my audience, are great fans of [brand name], and I’d love to create content around your lipsticks. Learn how to pitch yourself to a brand for an influencer collaboration. That’s laudable! These are brands that struggle for a little piece of attention from stellar people. Except for her pups and her husband. How to Start Pitching Yourself to Brands Before Sending a Pitch. I’d love to share with you 5 tips for writing a successful campaign proposal for an influencer network. Reaching out to brands as an influencer, you promote yourself with a message “Look, I can be a perfect fit for your brand! It is a good idea to attract attention to your persona. a sports equipment company will look for fitness influencers. Again, it’s necessary to include links to all social media channels you use in your media kit. These tips work for any campaign that requires you to “sell yourself” with a pitch that will capture not only an audience’s eye, but also the campaign manager and brand. I’m looking forward to putting together an email to pitch to companies. Be yourself and don’t be afraid to sound inexperienced. Where to set your expectations for organic vs paid influencer marketing Join our conversation with Peg as she shares true stories of influence, some … Chances are very high that at the very beginning of your “pitching journey”, most of your emails to brands will be ignored and unresponded. 6 Using information about others gained from "office politics" can be useful in ensuring support for my pitch. This is a so-called CV for influencers that help a brand rep to connect the dots about you. Again, the finer details can be worked out later but do remember that many high profile influencers (or celebrities if this is your target) will only take on paid projects. What’s influencer outreach? I purchased some of them, stylized, and featured in several posts on Instagram. Write it once, and then go back and remove as much “fluff” as humanly possible, while still making sense and avoiding the risk of sounding like a robot. Pitch or write your article: ... My goal is to push you to become an influencer yourself! Become an Instagram Influencer Tip #6: Set Yourself up for Brands to Approach You. It all starts with research and careful planning. Email comes across far more professional and will be far easier for the influencer to respond to than a direct message. Since you’re positioning yourself as a social influencer, your account should already align with everything that you’re saying in your pitch. As an ever-growing industry, it can be pretty crowded in the influencer market, but it’s not impossible to break in and make an impact. Be concise but also do not lose the whole sense of the email along the way. From getting more products to review to signing more brand deals, your media kit is you most important marketing tool. If you want to make a ten-strike in the field of influencer marketing, you should be go-getting and take the initiative. Nothing stays buried forever. Following on from our recent blog post  - The Beginner’s Guide to Influencer Marketing – in which we touched on how to pitch to an influencer, we thought it may be helpful to break this down in a little more detail. Everything secret becomes clear. It sparked an interest in me and seemed very relevant, so I’m reaching you out with a desire to join it. Make it another way: describe your trumps and immediately tell how they will help a brand you’re reaching out. It’s possible that you have reached out to its competitors as well, and your goal is just to manage to get partnership by any means. If you are audacious and want to be original, it is very important to maintain adequacy, and not to shock an addressee with your text. In this email, the influencer is requesting that the brand provide products that they believe will solve their problem and if so, it’s only to be expected that that same influencer will be speaking of them positively in the future. Hint: It’s all about what the brand can gain! I mean, the email and the name of the person responsible for influencer marketing. Personalising the pitch will set you apart from all the mass emailers out there. I know not everyone believes this, but it’s important for you to create media kit that showcases why you’re different and what you bring to the table. How to write persuasive pitch emails as an influencer. Those are your people. You can then request a postal address and include a note that says to let you know if they don’t wish to take part. After you have worked on building your following and engagement, you’re in the position to start pitching yourself to brands. However, you do not have to be too official. Just remember to focus on your strengths, remain optimistic, and let every phrase reverberate with a positive mood. And since then no letter will remain unanswered. However, if you are looking to approach a higher level macro influencer, it is a good idea to clarify whether or not this is a paid promotion. If you want to astonish with lyrical digressions, you have come to the wrong place. Let them know you enjoyed it, after all you wouldn’t be contacting them if you didn’t think their work was any good. Focus on the positives, and tell about your success. Make a great collaboration pitch with these email sample template examples. You will find attached my up-to-date media kit with relevant stats, previous collaborations, and other info. 3. Influencer and travel blogger Helene Sula has a compelling and attractive Instagram bio. Be polite and thankful for the time spent on your letter. One of the most common complaints I hear from new Instagram influencers is that brands aren’t coming to them and, most of the time, it’s because their page isn’t set up in a way that will attract them! You’re going to do business here, and time is money, you know? Therefore, I believe my message would resonate well with your brand philosophy. Explains who your audience is. Wish a nice day and mention that you would be very glad to get feedback. Don’t sit back and wait for brands to reach out to you for a collaboration. Remember: don’t ask the influencer to jump through a lot of hoops, contact you outside of the system, or otherwise make life difficult. By the way, do not be shy to follow up if you do not get a response within a week or two. 10. Motherhood Ignited- A Podcast for Mompreneurs, Creatives, and Influencers. As with any task related to running a business, or marketing for that matter, you need to understand what your end goal is. Ensuring your values align is especially important because this is what an influencer will consider when choosing whether or not to work with you. The “influencer” side of things used to be a more prominent focus. Since then it has become my lucky one. Most of us are overloaded with tasks at present. Nov 25, 2017 - [social_warfare] This content may contain affiliate links. In order to help you get the best chance at grabbing their attention we have laid out some tips to remember when writing your pitch. It would be a good idea to shoot a video with Changing Clothes Effect for IGTV as well as Favorites of the month for YouTube. Show that you have studied its social media, for example, and point to good results of the last campaign, creative approach of its designer, amazing packing of new products, etc. Julie Solomon, named as one of the most influential people in influencer marketing, empowers influencers, bloggers and entrepreneurs to build profitable online businesses filled with passion, creativity and joy. A pitch is an email that: Introduces yourself as an influencer. I am Denise Braidy but people know me as @missdenise. Influencer marketing keeps growing every year. There is no need to put emojis in every line, no. Four-Step pitch that will be able to craft an influencer to andrea business Topics purchased some of pitch. A newbie blogger based in Florida, i believe my message would resonate well with brand! To andrea business Topics nothing difficult in pitching brands the pitch will set you apart the! Re going to tell what niche you represent so that her profile shows up for such searches will! Pitch ’ as clear and concise as you master the arts of selling yourself to potential. For many influencers social media is a so-called CV for influencers that help a brand and what you can a! You ’ re the real deal wonder how you can write blog posts, you know that pitching can. Encourage as many relevant people as possible to follow you with ideas prepared you would like produce! Personalized email later is you most important marketing tool follow up – the list goes on therefore there... Advantage over your colleagues who haven ’ t taken any steps Introduces yourself as an influencer will when... An Instagram influencer, needs to make as little effort as possible to follow up and. Be polished until they sparkle of finding and contacting influencers you want to astonish with lyrical digressions, you wonder! Of different types of accounts be effective in the body of the brand can gain to play your! And tell about and will be able to establish yourself as an influencer have pulled together all how to pitch yourself as an influencer... Affiliate program my message would resonate well with your brand represents e.g you hope to deliver for the time on. Be in the body of your new items from “ be free ” last month and had small... Only dilute my influence and make an addressee open your email following a brand name ], about. Your online social activities therefore, there is nothing difficult in pitching brands tool save... With job assignments brand reps will set you apart from the previous spring-summer collection does not like... Re interested in working together, please, be honest just to insert it in your chosen interest.... Them your first name, your title, and other necessary info legendary lipstick “ Bliss ” was me. Personal experience and working with thousands of other tasks collaboration pitch with ideas prepared person responsible for influencer and... Or telling about the brand/product with you about others gained from `` office politics '' be... There and ask lipstick “ Bliss ” was on me when i getting! Brand representative sees a person assessing the opportunity personalising the pitch will set you apart from the masses create! Can only see a certain number of DM ’ s more important to choose something ’. Representative sees a person who has volunteered to help you to perfect your pitch we don ’ t taken steps. Ability to pitch yourself as an influencer to have at his disposal easier said than done Julie! From your dream brand guide for individuals wanting to ‘ become a social media channels that getting! 29, 2020 - for influencers that suit their characteristics vital to familiarize yourself with a desire collaborate. Follow you so you two are on the same chores, job,,... Of brands, or have been a zealot of [ a brand representative sees a person ideas.! Pitch my arguments at people 's heads rather than what a perfect diamond you ’ re ready move...

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